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The fuzzy frontend of Innovation Discovering from Lightbulb to Lighthouse

19 November 2020

How to discover your next digital Innovation?

In her talk, Birte will clarify some of the misapprehensions and sharing best practices from her experience accompanying the so called fuzzy front-end of innovation when getting started with building digital products and demonstrate a hands on guide to tackle it. She will uncover the major steps of an iterative process on how to build customer-centric solutions to discover a solution that brings value to both - the customers and to the business as well as people working with it. At the end, you'll have a ready to use toolbox to get started with discovering the next digital Innovation.

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