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A transformation toward a modern user-centric product organization
1 February 2023, Hamburg
Birte Herrmann and Patric Ögren share their experience of assessing the maturity of a product organization, creating a transformation plan, building commitment for the new organization and ways of working, as well as ramping up toward the new user-centric target state and generating continuous innovation.
One year into the transformation, the revenue was already increasing by 20%, the customer NPS increased, and the organization found attracting and maintaining talent easier.
