Hi, to watch this video you are required to allow the usage of functional cookies.

A transformation toward a modern user-centric product organization

1 February 2023, Hamburg

Birte Herrmann and Patric Ögren share their experience of assessing the maturity of a product organization, creating a transformation plan, building commitment for the new organization and ways of working, as well as ramping up toward the new user-centric target state and generating continuous innovation.

One year into the transformation, the revenue was already increasing by 20%, the customer NPS increased, and the organization found attracting and maintaining talent easier.

Watch next